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Oh April's success with SAIZ

CASE STUDY
oh april
X SAIZ
PREMIUM FASHION
ETHICAL PRODUCTION
TIMELESS STYLES
WOMENSWEAR

A 3.3% Reduction in Return Rates - A Case Study in E-commerce Optimization 

The process

12 months working together to improve the brand's e-commerce metrics: returns, conversion, engagement and improve overall customer experience

What heave we done?

We've achieved continuous and stable success, with  return rate reductions of 3.3%, and a high engagement rate of +18%.

The SAIZ technology

The SAIZ widget was integrated into Oh April's e-commerce store, leading to sizing precision, higher conversion rates, and a better customer experience.

3.3%

Return Reduction

On average over 12 months, when compared to non-SAIZ users, with the potential to reach >7% in selected months*.

25%

Orders supported

by SAIZ in highest yielding months.

15%

SAIZ Adoption Rate

of SAIZ versus interacting with traditional size guides

SAIZ integration

Project scope & overview

Integration set-up

  • SAIZ Standard Configuration
  • Fly-out Button on PDP
  • Shop System: Shopify
  • Excel Feed Product Exchange

Languages supported

  • DE
  • EN

Integration time

4 weeks from kick-off to go-live

Strategy

Influencer promotion of SAIZ on own channels to increase engagement

Product portfolio

SAIZ supported the switch from a double-size sizing system (XS/S - M/L - XL/XXL) to a full-range sizing system (XS-S-M-L-XL) for all products

First results

  • first tendencies after 12 weeks of integration
  • first high-impact results after 6 months

Transform your brand’s
sizing and fit strategy.

Book a Discovery Call today to see how SAIZ can revolutionize your customer experience and operational efficiency.

Book a Call