Expanding into the European Union (EU) offers a golden opportunity for overseas apparel brands. With a market size of $486.90 billion and a diverse consumer base of 440 million people, the EU is a lucrative target for growth. However, entering this market requires overcoming specific challenges.
Many brands start with an export-oriented business model, keeping operations and manufacturing in their home country while shipping products to the EU. This approach minimizes upfront investment but incurs significant costs. Import taxes and customs duties, often adding 25-30% to the baseline price, are substantial expenses. Additionally, the uncertainty in apparel sizing poses a risk, as customers may receive items that do not fit properly.
Buying the wrong size from an international brand not only leads to additional shipping costs and higher CO2 emissions but also results in significant customer frustration. Customers often have to wait longer for international shipments compared to local deliveries, and receiving an ill-fitting item after this wait can be incredibly disappointing. This experience can deter future purchases and negatively impact the brand's reputation.
Sizing uncertainty is a critical barrier in fashion e-commerce. When consumers are unsure about the fit of a garment, they hesitate to make a purchase. This reluctance directly impacts conversion rates, as potential buyers may abandon their carts rather than risk the hassle and expense of returning ill-fitting clothing. Small brands often pass return costs onto customers, further discouraging purchases.
At SAIZ, we understand the importance of accurate sizing and fit for apparel brands entering the EU market. Our innovative sizing and fit solutions give consumers the confidence to order the correct size, reducing sizing issues and eliminating a major barrier in fashion e-commerce.
SAIZ’s solutions not only enhance the shopping experience for consumers but also support apparel brands in increasing their e-commerce margins. Accurate sizing reduces return rates and improves customer satisfaction, leading to higher conversion rates and repeat business.
Entering the EU market requires strategic planning. Our accurate sizing and fit solutions provide apparel brands with a competitive edge, enabling them to build a loyal customer base and thrive in this lucrative market. By addressing a significant pain point in fashion e-commerce, we help brands overcome the challenges of international expansion and achieve sustainable growth.
The EU market offers substantial opportunities for overseas apparel brands, but it also presents challenges that must be effectively managed. Import taxes, customs duties, and sizing uncertainties are significant barriers that can impact profitability and customer satisfaction. By leveraging our innovative sizing and fit solutions, brands can enhance their e-commerce performance, reduce returns, and support their internationalization efforts, achieving greater success in the competitive EU market.
